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Installation 37: To Smell a Rat

Apologies to the powerful rodent that likely outnumbers the humans in Manhattan, but there is a case of rat smelling in the scent world....

Installation 34: A Curious Case of Nosebo

What you put your attention on grows stronger. - anonymous Our minds are literal judgement factories, we create hundreds of thousands of...

Installation 29: Fresh Plump Purses

A first galley proof of À la recherche du temps perdu: Du côté de chez Swann with Proust's handwritten corrections Marcel Proust (MP) has...

Installation 28: Rhinoferocious

Originally published last week on Aromatica Poetica. Rhinoart – art for your nose "As museums become more comfortable with the concept of...

Installation 27: Ambery for the Win

This installation marks an important shift in the perfume industry, where an entire genre has been renamed out of respect for the fact...

Installation 25: Scent as Protagonist

Some words recently culled from the book "Smell of Risk" by Huan Hsu. Chosen to remind us how scent really can be a powerful player in...

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