(excerpt from Nose Dive: A Book for the Curious Seeking Creative Potential Through Their Noses by Catherine Haley Epstein)
Language builds legitimacy, and often it seduces and it can be a major distraction. There is a trend of thought police, whether a well-meaning group of scholars storming Wikipedia to shape some territory on ideas, or charlatans who, by enthusiasticallysharing their personal thoughts, may misrepresent olfactory facts. I recommend making your own scent neologisms as so many are now doing.
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Image: An installation view of Barbara Kruger’s “Forever.” from NY Times, Photo Credit...Timo Ohler
