Creativity and innovation happen in relaxed and critical dialogue. Great ideas come to you in the shower, on a walk, or under the shade...

What you put your attention on grows stronger. - anonymous Our minds are literal judgement factories, we create hundreds of thousands of...

One of the more humbling features of human knowledge is the fact that despite our belief in progression, innovation and savvy, voices...

Photo: Courtesy of An Ode to Smell Project Definition: 1. (Science) Olfactory mapping is the chemical and physical process of how we...

We are grateful this week for an installation curated for the Odorbet by the talented fragrance and beauty writer Carla Seipp. The flavor...

In this installation we share the importance of play when creating, exploring, researching and making. When the landscape of smell is...

A first galley proof of À la recherche du temps perdu: Du côté de chez Swann with Proust's handwritten corrections Marcel Proust (MP) has...

Originally published last week on Aromatica Poetica. Rhinoart – art for your nose "As museums become more comfortable with the concept of...

This installation marks an important shift in the perfume industry, where an entire genre has been renamed out of respect for the fact...

Collection of Historical Scientific Instruments (1997-1-1960)–ca 1938 (Image osmoscope) “You don’t want to just do a problem because it’s...

Some words recently culled from the book "Smell of Risk" by Huan Hsu. Chosen to remind us how scent really can be a powerful player in...

Aryballos in the form of three cockle shells, 6th century BC (Metropolitan Museum of Art) This week is an installation of Greek words...

Detail ‘5318008’, photo courtesy Kofi Paintsil and the artist Tasha Marks. This month is women’s history month, so we are paying aromatic...

Image courtesy Tessa Liebman: Methods and Madness Decay Dinner with Guerilla Science "Cured and Charred" quick cured mackerel; charred...

"Play keeps us vital and alive. It gives us an enthusiasm for life that is irreplaceable. Without it, life just doesn’t taste good."...

(image: Pietro Longhi, The Scent Seller, ca. 1741. Ca' Rezzonico, Venice) When it comes to words and perfume, generally the words are...

(image courtesy RedNoseDay.org) While Covid has been a worldwide disruptor, it has also slowed things down in a big way, which is a...

(Project Logo designed by Kate McLean ©Odeuropa, did you know there is a scent associated with this logo? Scent designed by Frank Bloem)...

Image courtesy of ©National Trust / James Dobson. Olfactory detective and heritage scientist Dr Cecilia Bembibre of UCL ISH conducting...

Much like the conundrum of how we smell, we humans also have no consensus on how we think. We do, however know that how we think is...